Danfoss extends its sponsorship with handball club SG Flensburg Handewitt for another six years and becomes main partner

Monday, January 10, 2022

Flensburg/Nordborg – New milestone in the relationship: The joint history of SG Flensburg-Handewitt (SG) and Danfoss continues. The Danish global company and the German runner-up handball club are extending their partnership, which originally would run until 2023, for an additional six years until 2028. Danfoss is increasing its sponsorship level to become SG’s main partner.

Largest border company
The Danish company Danfoss employs almost 40,000 people worldwide and is headquartered in Nordborg, Denmark, on the island of Als. Danfoss works with solutions for the green transition that ensure energy efficiency and electrification in areas such as cities and transportation. One of Danfoss’ production sites is in Flensburg. Danfoss is one of the largest employers in this region – on both sides of the German-Danish border – and an important pillar for the border region.


A milestone
Danfoss has supported SG since the 2018/2019 season. The jersey partnership, with the Danfoss logo on the back of the player jerseys, also includes employee events and exclusive events in FLENS-ARENA. The decision to upgrade the sponsorship to main partner for an additional six years is unparalleled in the history of SG Flensburg-Handewitt and shows Danfoss' clear commitment to the club and to the border region. This broad view into the future underlines the continuity for Flensburg Handewitt and thus clearly emphasizes the link with the global market-leader Danfoss.

"We are incredibly proud that Danfoss is so clearly and consistently committed to SG," emphasizes SG Managing Director Dierk Schmäschke. "The extension and scope of this partnership is anything but self-evident for SG – it is a milestone for us. I am very grateful to Kim Fausing and Jürgen Fischer, as well as the Clausen family and all of Danfoss. I see this as strengthening our partnership structure of SG, inspiring other companies to join us in creative ways. Danfoss' idea, vision and strategy are a perfect fit for SG – even though we operate in such different fields of work. We look forward to more great years together and hopefully further successes for the region on both sides of the border."

"We are happy to announce this extension of our sponsorship. Danfoss is a global company, but we want to make a positive impact and a difference in the local communities where we operate. This sponsorship underlines our commitment to the border region“ says Jürgen Fischer, President in Danfoss Climate Solutions, and continues:
“As a company, we always strive to be a leader in our field. For that reason, we find it natural to extend a sponsorship like this with a club that also wants to be the best. Even though it is two different worlds, we can learn a lot from each other, and I am looking forward to the next six years as main sponsors”.

For more information:

Mikkel Ballegaard Pedersen
Regional PR Lead
+45 26 10 95 19

Engineering the world of Tomorrow

Danfoss engineers advanced technologies that enable us to build a better, smarter, and more efficient tomorrow. In the world’s growing cities, we ensure the supply of fresh food and optimal comfort in our homes and offices, while meeting the need for energy-efficient infrastructure, connected systems, and integrated renewable energy. Danfoss solutions are used in such areas as refrigeration, air conditioning, heating, power conversion, motor control, and mobile and industrial machinery. The innovative engineering dates back to 1933. Today, Danfoss holds market-leading positions, serving customers in more than 100 countries. We are privately held by the founding family.