The Premier Partner Program – growing our business together

  • Overview
  • Solutions

Having strong and committed Distribution Channel Partners is a vital element in serving all customers at Danfoss.

Key to our strategy is aligning with channel partners who share our vision and partners who relentlessly strives to be the strongest partner to their customers in their markets. This means partners that continuously invest in their business, that stay ahead on technology trends, actively pursue market-share gain, and drive profitable growth for their company.

Danfoss Power Solutions has established the Premier Partner Program to ensure exactly that. A program that encourages channel partners to invest, grow and continuously look for market opportunities – and we support and reward them for doing so.

The Premier Partner Program is designed to:

  • Position Danfoss distribution channel partners as the strongest partner in their market
  • Ensures long-term growth from continuous competence development and adaptation to technology trends
  • Reward channel partners based on performance and commitment to Danfoss’ products and solutions
  • Reinforce Danfoss’ brand, strategy and channel optimization

In return, the Premier Partner Program rewards channel partners for business volume, growth, commitment and loyalty to our broad range of products, as well as to investments in capabilities, inventory and technical competences.

Danfoss is committed to providing Premier Partner Program partners with a strategic growth-planning process, enhanced and dedicated marketing support and performance incentives to help partners grow the business profitably.

Premier Partner Program (PPP) partners are recognized across four levels: Silver, Gold, Platinum and Elite – with Elite Partners being our highest distinction.
Certificates and PPP-branding elements are proofs of strong market positions of our channel partners.


In addition, the Premier Partner Program is adapted to four district partner types serving local customers differently. The partner type is clearly illustrated on Distribution Partner Certificates.

Please contact your Danfoss Power Solutions Distribution Channel representative to learn more – or use the Distributor Locator to find a strong Danfoss Distribution Channel Partner near you.