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Danfoss

The Premier Partner Program – growing our business together

Having strong and committed Distribution Channel Partners is a vital element in serving all customers at Danfoss.

Key to our strategy is aligning with channel partners who share our vision and partners who relentlessly strives to be the strongest partner to their customers in their markets. This means partners that continuously invest in their business, that stay ahead on technology trends, actively pursue market-share gain, and drive profitable growth for their company.

Danfoss Power Solutions has established the Premier Partner Program to ensure exactly that. A program that encourages channel partners to invest, grow and continuously look for market opportunities – and we support and reward them for doing so.

The Premier Partner Program is designed to:

  • Position Danfoss distribution channel partners as the strongest partner in their market
  • Ensures long-term growth from continuous competence development and adaptation to technology trends
  • Reward channel partners based on performance and commitment to Danfoss’ products and solutions
  • Reinforce Danfoss’ brand, strategy and channel optimization

In return, the Premier Partner Program rewards channel partners for business volume, growth, commitment and loyalty to our broad range of products, as well as to investments in capabilities, inventory and technical competences.

Danfoss is committed to providing Premier Partner Program partners with a strategic growth-planning process, enhanced and dedicated marketing support and performance incentives to help partners grow the business profitably.

Premier Partner Program (PPP) partners are recognized across four levels: Silver, Gold, Platinum and Elite – with Elite Partners being our highest distinction.
Certificates and PPP-branding elements are proofs of strong market positions of our channel partners.

Solutions

In addition, the Premier Partner Program is adapted to four district partner types serving local customers differently. The partner type is clearly illustrated on Distribution Partner Certificates.

Solution Selling Partners
  • Are experts in hydraulic systems, typically for mobile applications, and work to optimize customer solutions based on total efficiency of the hydraulic, electro-hydraulic, or full-electric system.
  • Offer all Danfoss Power Solutions products to their customers and aftermarkets.
Retail Market Partners
  • Are focused on assuring availability and delivery at the requested time in order to satisfy product fulfillment expectations, to avoid machine downtime or to provide extended time to market.
  • Offer all Danfoss Power Solutions products focused for retail and aftermarkets.
Fluid Conveyance Focus Partners
  • Are Fluid Conveyance experts focused on providing extended and customized fluid conveyance solutions to their customers and aftermarkets.
  • For products beyond Fluid Conveyance, other Danfoss partners are available to serve the needs.
Industrial System Integrator Partners
  • Are focused on non-mobile markets and have expert knowledge on the specific needs of industrial markets, including industrial software protocols and specific market certifications.
  • Offer available Danfoss Power Solutions products into the systems they design and build.

Please contact your Danfoss Power Solutions Distribution Channel representative to learn more – or use the Distributor Locator to find a strong Danfoss Distribution Channel Partner near you.