Competitive decarbonization: Powering the industries of tomorrow

Danfoss Impact No. 6

Our latest Impact paper provides a clear guide on how companies can strengthen their competitive advantage through decarbonization, electrification, and energy efficiency.

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Decarbonization is industry’s greatest growth opportunity

More and more companies around the world are already turning the challenge of decarbonization into a powerful driver of value creation and competitive advantage. Yet existing policies do not sufficiently support industrial decarbonization efforts. This issue of Danfoss Impact provides a clear guide for companies to strengthen their competitive advantage through decarbonization and demonstrates how a political framework can accelerate the transition.

Industry has a unique role to play in the battle against climate change, as many of the essential goods it produces – such as critical minerals, electric vehicles, and sustainable building materials – are core pillars of the green transition. By embracing the innovative solutions and technologies that already exist today, industry can turn the greatest challenge of our time into its greatest growth opportunity.

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These are the key takeaways

Competitiveness and decarbonization go hand in hand

The business case for industrial decarbonization is getting stronger every year as investors prioritize sustainability performance and as efficiency technologies become cheaper and more efficient. In fact, analysis shows that growing demand for net-zero offerings could generate more than $12 trillion of annual sales by 2030. When it comes to building resilience to fluctuating energy costs, manufacturing industries could almost double the gross value added from each unit of energy use by 2040 by adopting cost-efficient energy efficiency measures. Similarly, the digital trends sweeping all industries will also enable companies to take energy efficiency to new levels in a future energy system based on renewable energy.

Reducing fossil energy consumption is necessary

The industrial sector accounted for roughly one-third of global energy consumption in 2022, with an expected annual increase of 1.4% through 2030. But to reach net zero by 2050, total industrial energy use must grow by less than 0.5% per year by 2030. To lower consumption, industrial actors must seize simple and impactful efficiency technologies. For instance, realizing the full potential of variable speed drives on the motors in the EU industrial sector can lead to €9.5-10.7 billion in savings on electricity costs while avoiding 12.5-14.1 million tons of CO2 e-emissions – equivalent to the annual footprint of up to two million European citizens.

Deep electrification a precursor to renewable energy

Renewable energy sources such as wind and solar produce electricity. To prepare for the future renewable energy system, companies must therefore electrify wherever possible. Estimates show that existing technology can electrify 78% of industrial energy use, with the possibility of reaching 99% electrification with technology already in development. Currently, however, electricity only accounts for 23% of industrial energy consumption globally. A widescale electrification of industry would cut GHG emissions by nearly 80% and mitigate almost all energy-related emissions in these industries. Energy efficient and cost-competitive electrification solutions lower energy consumption and drive down the energy bills, freeing up capital for further green investments and mitigating high renewable energy curtailment costs.

Integrate processes and sectors to reuse excess energy

By 2030, up to 53% of the world’s energy input will be wasted as excess heat, making it the world’s largest untapped energy source. But by strategically integrating processes and sectors, this excess heat can be reused in the factory to produce heat and hot water, by other consumers close by through industrial microgrids, and even be sold into local district energy grids, providing low-emissions heating for buildings and water in the area. Reusing excess heat is reusing energy already bought and paid for - the simplest method of lowering energy usage and cost.

Decarbonization is a powerful driver of value creation and competitive advantage in industry.
Kim Fausing, President & CEO, Danfoss

Policy recommendations

The IEA’s Industry Tracker still labels the industrial sector as “not on track” for a net-zero scenario. However, the opportunity to take a major leap forward is imminent. Existing policies only provide limited support for electrification and decarbonization, but by simplifying excessive red-tape regulation and implementing the right policy framework, industrial decarbonization can finally take off.

Create economic incentives

Tax benefits will go a long way in incentivizing industry’s green transition and are oftentimes easier to navigate and require less bureaucracy than subsidy programs. For instance, the US Inflation Reduction Act (IRA) includes a range of tax provisions, which bring down the cost of the green transition for consumers and industry. These tax credits are simple levers to increase the appeal of committing to climate-friendly technologies without compromising profitability. As seen with the US IRA, utilizing tax credits can increase competitiveness, create more jobs, and lower consumer electricity bills.

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