Danfoss partners with master distributor to support sales of cooling products to North American HVACR wholesalers

Tuesday, September 24, 2019

Danfoss announced its new partnership with master distributor Motors & Armatures, Inc. (MARS), wherein MARS will serve all HVACR wholesalers throughout North America with the sale and support of aftermarket Danfoss products for air-conditioning and refrigeration applications.

MARS, which is headquartered in Hauppauge, New York, has distribution facilities near St. Louis, Missouri, and in Mississauga, Ontario, and more than 65 representatives throughout the US and Canada.

MARS will stock Danfoss components and compressors for air-conditioning and refrigeration applications, and begin servicing regional and independent wholesalers immediately, with plans to begin supporting Danfoss’ existing wholesale partners by early 2020.

“We look forward to partnering with MARS, which for more than 70 years has been exclusively focused on distribution,” said Joel Eggart, sales director – indirect sales, Danfoss Cooling. “We believe MARS will help us strengthen our distribution channel and, most importantly, to serve wholesalers throughout the region with the same reliable technologies they have come to expect from Danfoss.”

“We are excited to add Danfoss products to our offering. This will be a great complement to our existing product portfolio. Danfoss has a strong reputation for quality and reliability and, our strong network will ensure we are able to expand the availability of Danfoss products in the market,” said Frank Mehler, Senior Vice President, Marketing & Sales at MARS.