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Thinking green in a blue economy

Thursday, 21 January 2010

Recession means investments in energy efficiency will probably pull back. Public policy may need to actively help the private sector advocate energy efficiency in the environments we build.

Chapter 1. Thinking green in a blue economy

Recession means investments in energy efficiency will probably pull back. Public policy may need to actively help the private sector advocate energy efficiency in the environments we build.

In 1979, during the final years of that era's energy crisis, President Jimmy Carter unveiled policy that gave tax incentives to businesses and consumers who purchased solar panels, and he did so with a symbolic gesture: He installed solar panels on the roof of the White House. Energy efficiency advocates use this anecdote regularly, most often to contrast Carter's energy policy with the policies of subsequent presidents, who removed Carter's solar panels and diverted attention from energy policy to focus on other agenda.

But Carter, the cardigan-wearing, wood-burning President whose doctrine deemed interference with U.S. oil production in the Persian Gulf to be an act of extreme hostility, routinely backed up symbolic energy steps like the White House solar panels with practical ones. Today, the United States faces another energy crisis. Few would argue the importance of the country's energy interests, and many assert that the changing of the guard in the White House is, once again, a symbolic step that needs practical action to follow. What those practical actions look like, and, what actions and policies the government implements is at the forefront of our industry's agenda. Could the private sector provide the necessary practical actions on its own, without government intervention that nudges efficiency forward? It may not have the chance to find out.