Dynamic, detailed and accessible
Danfoss’ Maritime Web Universe showcases Danfoss’ marine products and equipment in a dynamic design with straightforward navigation. The new web site is quick to load, and the opening animation – a first for Danfoss – takes the user on a journey around the globe and down into the Danfoss marine environment.
When creating the web site, it was important to ensure that the site appealed to a broad target audience, from marine engineers and naval companies, to original equipment manufacturers and students. The Maritime Universe gives all users the opportunity to quickly and easily access exactly what they’re looking for.
Danfoss was well aware that those involved in the maritime industry are particularly interested in drawings and technical specifications when searching for products and equipment. So all pages feature both graphics and text – whether it’s engines, propeller systems, gear boxes, valves, sensors or switches.
But it isn’t just the presentation of information that the new web site has enhanced. The product information is drawn directly from a product marketing database giving the users up-to-date information on specifications, drawings and available literature, as the system is automatically updated on the web site.
The web site was launched on 1 October 2007 and feedback has been overwhelmingly positive. In the future, there are plans to develop the web site, with a number of initiatives currently underway.
Visit the website and remember, make sure your speakers are working – the bass is amazing.
By Per Sønderriis, Sales Support Manager