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Ravichandran Purushothaman, Danfoss Senior Sales Director

Blog: Energy efficiency as an alternative fuel 

September 27, 2011
By Ravichandran Purushothaman, Senior Sales Director, Danfoss Industries Pvt Ltd, India






The economic upturn and population growth in India are a tremendous challenge to the energy sector in our country. The best way we can manage the energy deficit is by using energy-efficient technology.
India’s rapid economic development over recent years provides outstanding opportunities for our country.

Millions of people are benefitting from the economic boom and now live their lives in a similar way to people in developed countries. With per capita purchasing power parity increasing rapidly, this aspiration is becoming a reality.

But the economic growth poses challenges as well and energy security is one of our biggest challenges today.

The global average power consumption per person per year is 2,600 units (units are kWh per person). India’s per person average consumption is 650 to 700 units. The global average is four times greater and is a clear indication that a game of catch-up is needed. India has an installed power generation capacity of 181,000 MW and is planning to add 100,000 MW between 2012 and 2017.  


Urban population is growing

Indian cities are continuing to see an increase in population due to the migration of people from rural areas. Cities will account for 70 percent of the GDP by 2030 (230 million more people will live in cities by then – the fastest addition to the urban population outside China).

Roughly speaking that means we need 8 to 9 million new homes each year. Buildings already account for 30% of the total energy consumption. However, two-thirds of India is yet to be built!  

Indian cities need a capital funding of USD $1.2 trillion and total funding of USD $2.2 trillion dollar over the next 20 years. To continue in the fast lane and keep pace with the current GDP rate, India needs to increase power generation infrastructure to the tune of 500 MW per week to meet demand.

We are a long way from reaching that goal.


Energy deficit is spinning out of control

Right now, the gap between demand and supply is close to 18,000 MW and India’s current main energy resources (coal and hydropower) cannot meet the challenge alone.

In fact, Indian power plants are already facing a shortage of coal, a problem which is compounded by the fact that climate change is affecting hydropower, and nuclear options face strong opposition from public.  

Overall, India has an ambitious plan to grow the economy but when the major challenge is our carbon footprint, we must look at the ‘brighter’ options left at the table. The key focus is to save energy with energy-efficient technologies that can be implemented in existing buildings and the industry sector.  


Policy initiatives to speed up the energy saving process

The realities of the energy deficit have already forced initiatives by the government (Bureau of Energy Efficiency, BEE) to deploy stringent measures on energy consumption. However, policy initiatives are only being introduced now and it is extremely important to focus on their execution.

The speed of execution will help us raise the energy-efficiency potential and thereby mitigate the overall energy demand. Global companies should adapt their products and services to suit the needs of Indian customers and offer solutions based on energy efficiency.

The opportunity is huge. It is estimated that investment of around USD $15 billion will be required for energy-efficient initiatives in India.  

Today, India’s energy deficit is spinning out of control and this will subject consumers to very tough reduction norms in the very near future. Is this going to change? Most likely not, unless we change the path we are currently following.  

I believe we can manage the energy deficit by implementing energy-efficient solutions to our existing buildings and the industry sector. Better today than tomorrow!  

What is your take on this?
Comments
Ravichandran Purushothaman June 1, 2012
Dear Mr Sidharth

Financing in India currently for PAT schemes is supported by banks and several ESCO companies who are regsitered with BEE.

Danfoss is an equipment supplier to ESCO companies , however we can & do work on specifics projects together with other ESCO companies .

best regards
Ravi
Sidharth May 29, 2012
With the PAT scheme, I believe the financing of energy efficiency systems in the power and energy systems could be taken care of by some extent. The ESCO model could work in India if companies like Danfoss could tweak the business model to finance solutions in addition to the selling the equipment.. akin to the finance provided by automobile companies along with the cars. What do you think?
Anil Kumar Nanda November 1, 2011
Danfoss is the best and test in refrigeration & Air conditioning......................something new research in lithium bromide solution in our refrigeration...........please add.
Ravichandran Purushothaman - Danfoss October 17, 2011
Dear Chandra,

BEE has intiated several measures for buildings and for Industry (PAT Scheme). The trickle down effect is very slow and the biggest challenge we face is SPEED in execution. The pay backs are very attractive with our technologies. We have technologies for both existing and new buildings to capture the potential. We must consider energy efficiency equal to creating new capacities in its financial treatment for balance sheets. This will raise awareness and impetus for existing buildings.

Apart of regulatory push, banks should resolve funding issues especially financing for such schemes energy saving programs. Many large banks like World Bank and IFC target projects of 1 to 5 million USD size, however in India 50 to 60 % of existing buildings need financing models for < 1 million USD. Unless this is driven by policy support, implementation of energy efficiency programs for existing buildings by ESCO models will be slow. We must focus aggressively for 2 to 3 years to raise the energy efficiency of ALL existing buildings across India. This will need a major change program across all states.

Best regards,
Ravi
Chandra October 14, 2011
BEE is supposed to be ushering in new compliance norms for energy efficient buildings by 2014 . Do we see a business oportunity there ? And are wetechnologically ready for the same ?
Energy Audit and consulting are adjascent spaces for Danfoss to consider getting into ?I think Food AND Retail has some data aggregation capabilities which can be scaled and replicated here ??
Ravichandran Purushothaman - Danfoss October 11, 2011
Dear Sir,

Fully agree! We need several actions and energy efficiency intiatives are vital across both generations and consumption ends respectively.

As regards your request for roof top solar installation training, unfortunately the product is not in our current manufacturing range.

Best regards,
Ravi
Ravinder Singh October 10, 2011
I agree with you we need to do lot more in terms of efficient use of energy as there exists a wide gap between basic calorific values vs the net being consumed, net generated vs net consumed. At first level we need to address efficient conversion and another level we need to look at the efficient use. Both the areas require equal attention if at all we need to make any progress in this respect.
As regards roof top solar installation training program whom do i need to approach and when is the next schedule. I shall be thankful if you could refer me the contacts to stay in touch.
kind regards
Ravichandran Purushothaman - Danfoss October 10, 2011
Dear Sir

There is certainly increasing awareness on energy labelling on products, energy efficiency programs in industry and star ratings of buildings.

BEE has last year taken a great initiative of PAT scheme which clearly is aimed at increasing the energy efficiency of Industry. We do still have the best plants and not so good enough plants in terms of energy efficiency in our country. The trickle down effect is still slow and we need to accelerate this program. All stakeholder have a role to play.

CAPEX decisions are more often taken not on life cycle costs in India compared to the rest of the world. We need a step change in mindset and approach to decision making. Just as an example, only 5 to 6 % of AHU's in India use energy efficient technology compared with the developed world which has 30 to 35%. We have seen some change in the last 3/4 years but this needs even greater attention and review due to the energy situation.

As regards your query on off grid solar inverters, this is not part of our portfolio. We offer grid connected inverters in Europe, US and China. We are investigating opportunities in India. You are welcome to join our Danfoss training centre and kindly do let us know your plans, our team in India would be very pleased to assist you with further details.

Best regards,
Ravi
Ravinder Singh October 6, 2011
I am seeing a natural shift at every level to save on energy cost including at domestic level. I have noticed that everytime a household equipment is bought, people do question the energy consumption. At industry level there is undoubtedly, much greater awareness and greater care is being taken while planning for new equipment. Everyone is ensuring to improve the PF. Energy audit is quite common.
As far as government regulations on off grid domestic solar installations are concerned, those are quite relaxed.
i am quite willing to pickup Danfoss off grid invertos both in single and three phases for my domestic projects provided we can come to some kind of an agreement.
i also intend attending training program at Danfoss training center if it can be arranged.
Ravichandran Purushothaman - Danfoss October 6, 2011
Dear Sir,

Quite right, we need to build a robust energy security plan and consider all possible options and technologies. While we focus on building new capacities with alternatives, we must also focus on increasing our attention to saving energy in existing buildings and industry with technologies that are available.

As regards to your question on roof top installation, there is a very good scope but regulatory process and simplification of procedures will remain main challenges for us. When India can attract capital and technology at affordable prices, new areas like solar and other alternative sources of energy will flourish.

Best Regards,
Ravi
Ravinder Singh October 5, 2011
I quite agree with you. The fossil fuel led energy sector is only going to worsen due to escalating costs of all fossil fuels. We need to invest heavily in Hydro/Solar/Wind and Nuclear energy in preference to fossil fuel based energy generation.
I am currently engaged in installing roof top off grid domestic solar installations ranging between 1KW to 15 KW. I was very keen to work with Danfoss on such installations however they regretted. My judgment is that with right policies in place such domestic installations can produce no less than 50 to 100 MW in each city with such roof top off grid installations.
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